SITE DESIGNED AND BUILT BY GREG KERNS

GOAL
To always inspire, inquire, create, motivate and generate results.

PROFILE
• Experienced copywriter with the visual skills to draw, paint, shoot and edit video.
• Valued by colleagues for work ethic, can-do attitude and ability to perform under pressure.
• Able to communicate effectively with designers, art directors, developers and programmers.
• Passionate about presenting creative work, new ideas and solutions to problems.
• Energetic creative team leader with experience running new business pitches.

ACCOMPLISHMENTS
• Upsold numerous clients on digital tactics beyond planned scope of work.
• Used entrepreneurial spirit to establish G2’s in-house video department as a profit center.
• Helped increase AGGRENOX drug sales in the same year Plavix, the top competitor, went generic.
• Played a key role in guiding Aetna into social media in an effort to humanize the brand.
• Initiated morale-boosting events for the human resources team.

EXPERIENCE
G2 USA – New York, NY - 2007-2013
Creative Director

AGGRENOX – Supervised creative teams and front-end developers for website redesigns, testimonial and KOL videos shoots CRM and direct mail campaigns. Collaborated with account team leaders, project managers, technical leads and user experience teams in development of project scope and execution.

LATISSE – Lead digital creative teams through concept development, content management and execution of DTC website, rich media banners, KOL video production and real-user photo shoots. Collaborated with social media team to launch Facebook page, YouTube channel and Twitter account.

CIALIS – Developed DTC and HCP digital tactics (mobile, social media and web) for new dual-indication launch. Managed multiple copywriters during content development stage.

PRADAXA – Supervised copywriters and content producers for product launch website.

Aetna/AARP – Directed the digital creative team for the consumer website, online banners and email campaign. Supervised the creative team for consumer direct mail programs and print ads.

Aetna Healthy Food Fight with Bobby Flay – Lead brainstorm sessions for the initial campaign launch. Developed copy for print ads, website and online banners. Wrote, produced and edited the finale video.

Aetna Corporate – Co-managed the digital creative team. Created rich media banners, microsites
and online video content.

BMW and MINI Financial Services – Supervised copywriters and reviewed concepts for BMW and MINI credit card direct mail programs. Developed point-of-sale tactics for dealerships. Created event marketing promotions for MINI Takes the States.

Time Warner Cable Business Class – Wrote copy for B2B print ads, display banners, direct mail, product slicks and microsites. Wrote produced and edited multiple sizzle reel videos.

G2 DIRECT & DIGITAL – Atlanta, GA - 2006-2007
Associate Creative Director
• BellSouth/AT&T – Consumer. SMB. Direct mail. Emails. Online banners.
• BP – B2B. Direct mail. Internal marketing. Special event promotions.

FREELANCE – Atlanta, GA - 2006
Senior Copywriter
• Clients: After Hours Formal Wear. Mohawk Industries. Rauxa Direct. Practice Builders.

RAUXA DIRECT – Costa Mesa, CA - 2005
Senior Copywriter
• Clients: Verizon Wireless. Wells Fargo Bank Visa. DIRECTV. 21st Century Insurance.
• Tactics: Consumer. B2B. Direct mail.

PRACTICE BUILDERS – Santa Ana, CA - 2003-2005 and 1998-2000
Senior Copywriter
• Clients: Medical and dental practices. Imaging centers.
• Tactics: TV. Radio. Print. Brochures. Collateral.

CREATIVESTORM – Santa Ana, CA - 2002-2003
Senior Copywriter
• Clients: Microsoft. Compaq. Hewlett Packard.
• Tactics: Direct mail. Online banners.

INGRAM MICRO – Santa Ana, CA - 2000-2002
Copywriter
• Clients: Cisco Systems. Microsoft. IBM.
• Tactics: Direct mail. Online banners.

TELEVISION EXPERIENCE
• BET: “Are You Hip-Hop’s Biggest Fan?” Producer-Writer
• BET: “ON THE BEAT” Producer-Writer
• MTV: “WEBRIOT” Staff Writer
• DISNEY CHANNEL: “MAD LIBS” Staff Writer (Dick Clark Productions)

TECHNICAL SKILLS
• Creative Suite 5: Photoshop • InDesign (Advanced)
• Video Editing: Final Cut Pro (Expert) • After Effects • Apple Motion (Mid-level)
• Video Cameras: DVX 100A • Canon Rebel T4 • Canon EOS 5D Mark III

EDUCATION & TRAINING
University of North Carolina School of the Arts, Winston-Salem, NC, Drama Studies
The Book Shop, Los Angeles, CA (Saatchi & Saatchi, Dailey & Associates, Deutsch)
Member: Writers Guild of America, West

CREATIVE OUTLETS
• Producing short films. Painting with acrylics. Playing guitar. Baking cookies, cakes and pies.

<< Back